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Giant High Concept Stage Spectaculars and Hypnotic Visuals

Experiential Technology Agency – NEXT/NOW, known for developing world-class AR/VR, Touch, Gesture, Motion Tracking, and Giant High Concept Stage Spectaculars and Hypnotic Visuals, hired Experiential Art Director – Dave Najarian, to lead and develop their growing experiential art team.

A veteran of live event video design and production, Dave designs for and toured the world with EDM and Hip-Hop artists like:

  • Bass Nectar
  • Pretty Lights
  • DJ Shadow
  • Joey Badass

The hallmark of David’s work is an interplay of real-time generative art, sophisticated motion-reactive visuals, and integrated light and laser effects.

NEXT/NOW Founder and CEO, Alan Hughes summed up the addition to the team, “Not only does Dave bring a new design-focused direction to the agency, but his consummate work in the live event and festival space is providing new and exciting opportunities for both our team and our clients. Dave is one of only a few recognized superstars in the experiential music/branding space, and we are thrilled to have him join our team.”


Njarian is also a co-founder of RadioEditAV, a design first creative and tech house focused on bringing new and experimental media to touring artists and brands.

Using advanced real-time video rendering tools, an expert in engineering multiple large-scale video systems, LED pixel mapping, and live high resolution/ high frame rate media playback.

Dave served as Creative Director of Imaginex, where he produced concerts and assisted in the creation of the Crescent Sun Media server originally designed for Grammy Nominated recording artist “Pretty Lights.”

Accomplished at running large teams of content creators and providing full brand creative direction, Dave has the knowledge to execute technically challenging experiential projects and live events for some of the biggest clients include Spotify, Samsung, Under Armour, HP, The National, Eaux Claires Festival, HP, and Griz.

NEXT/NOW is an award-winning interactive experiential agency, focused on creating next-generation digital/physical activated spaces and experiences for leading brands, retailers, and exhibits.

NEXT/NOW clients include the NBA, McDonald’s, Intel, Accenture, The Kraft Heinz Company, Audi, Kaiser Permanente, John Deere, Trek, Under Armour, Steelcase, NEC, and United Airlines.


For more information contact: Mark Matthews – 312.945.6222 

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