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Highly Interactive New Engine for the Product Drop Economy

The consumer world has wholly embraced the concept of Product Drops, where new fashion, footwear, cosmetics and more are launched as social fan-fests.

Online retailer Betabrand has developed a whirring social shopping machine that combines the best qualities of Twitch and Peleton for a uniquely interactive live product-launch experience.

“Betabrand has always aimed to turn clothing into a community experience,” says founder of BetaBrands Chris Lindland. “Millions of fans have already voted for designs they want us to make. Now we’re thrilled to turn this social energy into a weekly shopping bazaar.”

This hyper-social commerce tech is now in beta, with new products, chats, GIFs, emojis, and interactive tech launching every Friday at 9:10AM Pacific.

San Francisco-based Betabrand gives consumers a voice in design, inviting them directly into clothing’s creative process. From the first sketch to the last pixel, Betabrand’s fans dictate the brand’s direction.


For more information contact: Chris Lindland –

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