Press "Enter" to skip to content

LA-Based Company to Gamify New Products

LA-based company – 5518 Studios – LA based digital art outsourcing firm will enhance and gamify application imagery.

Google and Uber are two of the latest big brands to utilize these services. The move by major entertainment and technology firms to leverage art outsourcing is a trend that has increased in recent years.

Try Audible and Get Two Free Audiobooks

The rapid growth of the mobile application and gaming market is yielding numerous opportunities for growing design firms like 5518 Studios to generate content to meet industry demand.


Due to this demand, the outsourcing model is proving to be lucrative and necessary in many creative industries including digital design, creative writing, communications, and games.

5518 Studios does most of its work in the mobile space.

The digital art firm is working with UBER on design and user interface to integrate game-like elements into the app.

More mobile apps, even those not intended primarily as video games, are including game-like features and animation to improve the user interface and experience.

5518 Studios is also collaborating closely with the Google team on Cars and Fruit Ninja worlds for new IP – intellectual property.

The demand for IP has also risen as unique character art and assets are continuously needed to support the brands of new and existing players in the dramatically expanding mobile entertainment market.

“It is a great partnership and we both put in a great deal of passion and creativity to re-work Cars 3 and Fruit Ninja worlds into hand-painted, 3D low-poly cartoon styles,” said Maxim Miheyenko, COO and co-founder of 5518 Studios.

In addition to Toontastic for Google, 5518 Studios has done work for some of the top film, TV and game brands from projects with Disney and Warner Bros., to game development partnerships with Human Head studios for work on RUNE Ragnarockwith Pound Sound for a new release in May, and StrikerVR for programing and engineering of a peripheral device for AR/VR.

The studio shares the outsource design field with other competitors but is differentiating itself based on the quality of work, turnaround, and prior history of working on notable projects for leaders in the entertainment industry.

5518 Studios’ client list has grown to include Electronic Arts, Jam City, CBS, Other Side Entertainment, Human Head Studios, Wargaming, Redemption games, and numerous startups.

The studio has worked with clients and projects of every size and style including games and apps, videos and films, and experiential augmented and virtual reality.

Co-Founders Michael Casalino and Maxim Miheyenko gained experience in the industry first as Artists, then Art Directors for companies like Disney, EA, Scopely, and others before founding 5518 Studios.

They were involved in the development of well adopted projects including Tiger Woods PGA Golf, Brothers in Arms, Madden Football, DOOM 4, Microsoft Kinect, Killzone, as well as hit mobile games and Where’s My Water?


Casalino and Miheyenko, CEO and COO respectively, created a design and production model that allows faster work-flows and shorter deadline periods by assembling an international team of designers and programmers.

The firm now offers expedited and cost-efficient solutions for 3D modeling, augmented and virtual reality, conceptual art, animation, illustrations, and cinematics.

As COO, Miheyenko oversees the digital art production studios with a staff of more than 50 designers and programmers. After starting as a 3D freelance artist working with companies such as Liquid Development, Wargaming and 1C, he developed the award-winning Oculus intellectual property . Maxim has 18 years of leadership experience in interactive and digital entertainment, with a specialty in art direction, concept development, interactive storytelling, UI/UX design, IP creation, and production processes and pipelines.

Based in Los Angeles, Casalino works out of the creative offices. His notable career started in NY with MTV working on animation for the popular animated series, Celebrity Deathmatch. Michael subsequently moved to Electronic Arts (EA), working on many notable titles over the course of a 7-year rise from texture artist to art director. His background includes more than 20 years in game development, including leadership roles with Electronic Arts (EA), Disney, and Scopely. At Disney he worked on many marquee titles, attaining a creative leadership position as Director of Studio Art for Disney Mobile, during which he co-authored the blockbuster mobile game, Where’s My Water? As Vice President of Art for Scopely, he worked on other popular game titles for top tier brands, including Walking Dead, Wheel of Fortune, and WWE.

Currently working on a new and exciting projects including a partnership with LA-based Jam City, one of the top mobile game developers in the world and creating digital assets for the Peanuts franchise.


For more information contact: 5518 Studios – – 747-477-5518

Be First to Comment

Leave a Reply

%d bloggers like this:
Close Bitnami banner