Lancôme is pioneering new virtual stores around the world using XR technology, and it’s not just a one time thing, it’s a major transformation of customer experience as we know it. With this new and advanced technology, Lancôme is now presenting a full scale simulation of physical experiences as an integral part of their e-commerce.
This is an environment where customers easily interact with goods and customer service representatives. The technology behind the experience is provided by ByondXR. Their unbelievable virtual stores are something your readers will most likely love and want to learn about! Luxury brands have been given a new lease on life through ByondXR’s niche market tech.
Malik Abu-Ghazaleh, Global Head of Digital Marketing, eCommerce and CRM at Lancôme, and Noam Levavi, industry veteran, CEO, and co-founder of ByondXR are available for an exclusive interview to discuss the digital transformation, technology behind it, and market trends.
Rather than collapsing amid the pandemic, ByondXR is helping retailers expand. eCommerce has thrived since the pandemic began as customers have switched to virtual shopping. At this rate, the global AR and VR market is forecasted to reach upwards of $70+ billion in 2024. ByondXR leads this retail infrastructure revolution with their platform that enables brands to transition from physical to virtual stores within an average of four weeks.