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Monster Energy Up & Up College Festival Series Pre-Sale Kicks of February 11th

The Monster Energy Up & Up College Festival Series has announced international DJ/producer TroyBoi as their Spring 2020 headliner. Student ambassadors representing over 60 U.S. colleges have been leading over-the-top campus marketing campaigns to rally their school to order the most pre-sales in 48-hours starting Feb 11th, 2020 at 4 p.m. EST.

In October, TroyBoi was announced as the headliner for the Monster Energy Outbreak Tour, a platform that showcases the biggest new names in the music world in the midst of their breakthrough moment. Alums of the Monster Energy Outbreak Tour include Kendrick Lamar, Post Malone, 21 Savage, Macklemore, Iggy Azalea, and more.

“Excited to be part of the Monster Energy Up & Up College Festival Series and about teaming up with Monster Energy on so many platforms,” said TroyBoi. “Can’t wait to hit these colleges and meet the fans, so hoping to come to your school soon!”

Since its inception in 2016, the Monster Energy Up & Up College Festival Series has become one of the fastest-growing music properties in college communities across the U.S. Their competition pits colleges against each other in a 48-hour campaign to generate the most ticket pre-sales for a concert with no date or location. Student ambassadors at each participating school build teams and brainstorm ingenious ways to rally their student bodies to pre-order reasonably priced tickets using an innovative ticket sales concept in which purchasers’ cards are only charged should their school win. Past headliners include Cash Cash (2016), Alan Walker (2017), GRYFFIN (2018), and Two Friends (2018), Slushii (2019), and Elephante (2019).

“The Monster Energy Up & Up has changed my college experience for the better and I am so grateful!! Such a great way to get real-world experience,” says Jesse Merrill, a senior at UNC Wilmington, who’s also a two-time winner and competing again this spring.

Other student trailblazers have shown similar enthusiasm – not just at winning a premium festival – but for the unique opportunity that the Monster Energy Up & Up experience provides. This renegade brand of competition is an effective way to unite a student body, encourage student leadership, and provide hands-on experience through all aspects of music event production. Winning teams get creative and put forth a relentless effort with their marketing campaigns from GroupMe’s, Monster Energy drink samplings, building local Instagram pages, engaging Greek Life, and influencer video shoots to signage and chalking all over popular spots around campus.

Winners for past competitions include San Jose, UT Austin, University of Dayton, Lehigh, Bryant, UC Davis, Penn State, UNCW, JMU, Miami-Ohio, Iowa, Alabama, UC Santa Barbara, Washington State, and Wake Forest Universities.

The 48-hour pre-sale competition for the the Monster Energy Up & Up College Festival Series will go live on February 11th, with the Up & Up Festivals for this spring’s winning campuses featuring TroyBoi will taking place in April and May.

To learn more about the Monster Energy Up & Up Festival, see which schools will be participating in the competition, and purchase pre-sale tickets, visit


One of South East London’s most closely guarded secrets has recently emerged from the shadows and is set to take the music industry by storm. Known only as TroyBoi, this multi-talented musician recently signed to Timbaland‘s right-hand man and US Super Producer, Jim Beanz, things are heating up faster than ever! Producing a wide variety of genres, but specializing in extraordinarily unique, versatile, and highly musical trap beats, TroyBoi is without a doubt one of the top up-and-coming producers in the game right now and it’s quite clear from his composition that his influences are vast indeed. He is also one half of the Producer/DJ duo SoundSnobz with one of his best friends, icekream and together they craft the most creative and daring audio paintings you’ll ever listen to. Buckle up and get ready to be taken into the world of TroyBoi because once you are in, you will never want to get out.


Most companies spend their money on ad agencies, TV commercials, radio spots and billboards to tell you how good their products are. At Monster Energy, we chose none of the above. Instead we support the scene, our bands, our athletes and our fans. We back athletes so they can make a career out of their passion. We promote concert tours, so our favorite bands can visit your hometown. We celebrate with our fans and riders by throwing parties and making the coolest events we can think of a reality.


We produce festivals by empowering our student communities to rally and win them. The Up & Up’s innovative guerrilla ticketing system is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period and the top colleges with the most pre-sales earn their way to work with our team to craft music experience of-a-lifetime, while also gaining unprecedented industry experience.

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