Last week, synthetic nicotine brand NIIN™ pioneered the nicotine industry with the introduction to its line of 100% tobacco-free synthetic nicotine pouches, which will hit the mass market convenience, gas, and tobacco retailers in March 2021.
As the first-ever 100% tobacco-free nicotine pouch product to enter the U.S. market with bold branding, and well-defined flavors, and balanced nicotine profiles, the NIIN™ brand launch will be a gamechanger for both the industry and adult smokers and chewers seeking a meaningful substitute to existing tobacco products.
NIIN™ Primed Pouches™ are made with a soft-feel material for maximum mouth comfort and are portioned as a moist 34mm sized pouch that contains pure tobacco-free nicotine in both a 3mg and 6mg strengths. The Primed Pouches are currently available in 5 highly enjoyable flavors: Citrus Chill, Wintergreen, Cool Mint, Spearmint, and Cinnamon – each offering a perfect balance of flavor intensity to nicotine satisfaction.
Unlike the vast majority of nicotine pouch products that are currently available on the market, which contain generic tobacco-derived nicotine, NIIN™ Primed Pouches™ are made with Certified Tobacco Free Nicotine (TFN®) from industry leader, Next Generation Labs. As such, they are completely free of the many residuals and constituent impurities that are commonly found in tobacco-derived nicotine.
“As the industry continues to evolve, and consumer tastes change to better and cleaner forms of products containing nicotine, we are responding by offering a Primed Pouch nicotine technology that rapidly shifts adults away from regular tobacco leaf, tobacco extracts, and tobacco nicotine products. There are clearly much better ways for adults to enjoy nicotine without the need to consume any form of tobacco. The NIIN Primed Pouch is possibly the most perfect nicotine product solution that begins to take adults on that journey from tobacco use to an enjoyable true nicotine experience. At NIIN™, we are honored, excited, and more than anything, proud, to help pave the way towards this bright, new future with the launch of our 100% tobacco-free, synthetic nicotine pouches,” says Patrick Mulcahy, Founder, and CEO of NIIN™.
As a part of the company’s commitment to 100% tobacco-free innovation, all NIIN™ products feature an iconic “ZERO RING” emblem, which reinforces the zero tobacco approach of the company.
While 100% tobacco-free innovation is the essence of NIIN™, its uncompromising approach to quality and user experience is the company’s backbone and driving force.
In order to deliver the longest-lasting flavor and fullest nicotine impact, NIIN Primed Pouches™ have been primed for use by combining a unique pre-moistening technology throughout the pouch and its construction. The synthetic nicotine used in NIIN™ products are carefully formulated with select flavors, then infused into a finely ground and neutral, eucalyptus-derived cellulose base and moistened to ensure even adherence and equalized nicotine release throughout the pouch when used. Each pouch features a soft, resilient, micro-perforated paper overwrapping, which ensures the release of nicotine and absorption of flavor is even and consistent.
As a hands-free, orally consumed product, NIIN™ Primed Pouches™ are convenient and simple to use. To use the product, the company recommends taking a single pouch from the can and placing it between the gum and inner lip. As the nicotine starts to release, customers will notice a warm, tingling sensation. The company recommends keeping the pouch in between the gum and inner lip for approximately 10 to 30 minutes depending on the user’s preference.
In addition to its positive impact on adult consumers, the introduction of NIIN™ Zero Tobacco – Primed Pouches™ also bodes well for businesses and retailers. Since our synthetic nicotine pouches are not derived from tobacco, they are not classified as a tobacco product, which means that they are not currently under FDA regulation. In addition, since NIIN™ Primed Pouches are a non-tobacco product, they are not subject to any tobacco-related excise taxes (a list of in-state excise tax rates can be provided by NIIN™ upon request).
NIIN™ Primed Pouches are supported by an extensive national sales program, strong social media presence, and extensive point-of-sales support materials, and are currently available for the company’s wholesale and retail partners to pre-order. Direct on-line consumer purchases via the brands’ online store will be available by late March 2021.