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The State of the Amazon Seller 2021

The State of the Amazon Seller 2021 complied by Jungle Scout explores insights from nearly 5,000 Amazon sellers, entrepreneurs, and business owners about the state of Amazon going into 2021.

Key insights from the report include:

  1. COVID-19 helped Amazon sellers
    1. 44% of sellers said their businesses have performed better than expected because of the COVID-19 pandemic
  2. Amazon sellers are profitable
    1. 85% of Amazon sellers are profitable going into in 2021
    2. 62% said their profits increased in 2020
  3. Amazon’s ad business is booming, but it’s costing sellers
    1. 62% are concerned about increasing ad costs on Amazon
  4. Diversification of ecommerce strategies
    1. 39% of Amazon sellers are considering selling on Walmart.com in 2021
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